Question 1

Do I need a Shopify store to use Mora?

Accepted Answer

No. Shopify integration gives Mora access to your real product catalog, which makes content generation much faster and more specific. But solo creators, personal brands, and coaches who do not sell on Shopify can connect Mora to their content brief and brand voice instead.

Question 2

Can Mora work for a solo founder or a small brand?

Accepted Answer

Yes. A solo founder can run the weekly plan alone, and a growing brand can use the same setup for approvals, creative review, and scheduling. The point is one shared workspace — not a different product for every company size.

Question 3

How much brand setup is required before creating content?

Accepted Answer

Enough to give Mora what it needs, not enough to slow you down. The core setup is your store, your brand voice, and the product or promotion you want to focus on first.

Question 4

Does Mora just generate copy, or does it help decide what to post?

Accepted Answer

Both. Mora is designed to start from the product, the promotion window, and what your store needs to sell before generating anything — so the content has a real reason to exist.

Question 5

How is Mora different from a scheduling tool like Buffer?

Accepted Answer

Scheduling tools like Buffer assume you already have the content — you bring the post and they publish it. Mora writes the post for you first. You describe what you want to promote, Mora drafts the captions, generates the images, and puts everything on the calendar. Buffer handles one step in that chain. Mora handles all of them.

Question 6

Can Mora generate images for my posts?

Accepted Answer

Yes. Mora generates product lifestyle images and social graphics as part of the same conversation where you write your captions. You do not need a separate design tool. For Shopify brands, images can reference specific products from your catalog.

Question 7

Do posts go out without my approval?

Accepted Answer

Only if you schedule them yourself. Anything drafted by a teammate holds in a pending-review state until the account owner approves it. That's enforced in the database, not by convention.

Question 8

What happens to my website data when Mora scans it?

Accepted Answer

The scan reads your public pages once, extracts brand facts (colors, tone, mission, products), and stores them in your brand kit, which you can edit or delete anytime. Mora never crawls behind logins, resells scan data, or retrains models on your site.

Question 9

How does billing work with Shopify?

Accepted Answer

Mora is built Shopify-first and follows Shopify's app billing rules. You'll see plans and charges where you expect them, alongside your other apps. Pricing is public: free to start, paid tiers at $20 and $45.

Question 10

How do Mora plans work?

Accepted Answer

Start with Free, then move to Pro when you need more publishing depth, stronger reporting, and a more consistent weekly posting routine.

The content engine behind your brand.

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Paste your website once. Mora learns the rest.

One conversation. Content for every platform.

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