Do posts go out without my approval?

Only if you schedule them yourself. If you turn on approval for a teammate in Team settings, everything they draft holds in pending review until you approve it.

Do I need a Shopify store to use Mora?

No. Shopify integration gives Mora access to your real product catalog, which makes content generation much faster and more specific. But solo creators, personal brands, and coaches who do not sell on Shopify can connect Mora to their content brief and brand voice instead.

How do Mora plans work?

Start with Free, then move to Core when you need unlimited scheduling and full ad copy generation, and to Pro when you need more profiles, more generation capacity, and a longer analysis history.

How does billing work with Shopify?

Mora is built Shopify-first and follows Shopify's app billing rules. You'll see plans and charges where you expect them, alongside your other apps. Pricing is public: free to start, paid tiers at $99 and $229.

Can Mora generate images for my posts?

Yes. Mora generates product lifestyle images and social graphics as part of the same conversation where you write your captions. You do not need a separate design tool. For Shopify brands, images can reference specific products from your catalog.

How is Mora different from a scheduling tool like Buffer?

Scheduling tools like Buffer assume you already have the content — you bring the post and they publish it. Mora writes the post for you first. You describe what you want to promote, Mora drafts the captions, generates the images, and puts everything on the calendar. Buffer handles one step in that chain. Mora handles all of them.

A market vendor stacking blood oranges beside lemons in a wooden crate at a Mediterranean stall — A sample store's week in Mora's calendar.

Mora is your content agent for everything you post.

It plans the week, writes in your voice, and shows you what worked.

Show me how

The standard we hold your content to.

Made with Mora.

Every image here came out of Mora, ready to post. Drag to look around.

White ranunculus in a ceramic vase against cobalt

Coastal fashion editorial, shot from behind against the shoreline

Citrus halves arranged in a grid on a golden field

Gold jewelry draped on silk in warm light

A citrus vendor at a Mediterranean market stall

Linen menswear flat lay styled with a book

Saturated coral flat-lay with floating flower petals

Apothecary shelf with letterpress-labeled botanical bottles

Fashion pieces on a clothesline against a cobalt backdrop

A silk dress against a hedge, lit by flash

Linen menswear on a hanger in soft light

From catalog to calendar, then what worked.

See how this works for a Shopify store

01Pick a product
02Say the angle
03Approve the post
Then see what is working
04Read the score
05See the revenue
06Read the ads

Pick a product.

Mora opens on your Shopify catalog, not a blank box. Every product is one click from a post.

Products

18 in your Shopify catalog · showing 3

Winter Tonic, 250 ml
$24.00·2 variants
Create post
Blood Orange Bitters
$18.00·1 variant
Elderflower Cordial
$16.00·3 variants

Prices and photos from Shopify.: The catalog syncs, so a draft never names a price you changed last week.
Sixty days of orders decide.: Mora will not call a product a best seller unless your orders say so.

Say the angle.

A plain sentence is enough. Mora writes the caption in your voice and makes the image.

Hi there, what are we making?

A launch post for the Winter Tonic, in our voice, sized for Instagram

Paid campaignPlan my contentCreate an imageMake a video

Your product photo comes along.: A post made from a product carries its photo as the reference for the image.
Nothing spent until you say so.: Images and video draw on the monthly allowance. Captions and chat never count.

Approve the post.

What comes back is a post, not a picture: written in your voice and sized for the platform.

mora

mora Blood oranges and lemons, straight off the Thursday cart. The Winter Tonic gets bottled Monday.

Preview

Schedule this post?

Tuesday, Aug 25, 12:00 PM · Instagram

CancelSchedule

Sample store: the Winter Tonic. The screens are the app's own, and the post is one of Mora's own images.

A draft until you schedule it.: Nothing posts on its own. Scheduling is the approval, and Mora does not ask you twice.
A teammate’s post waits for you.: Until you mark them trusted, their drafts stop for your review before they can publish.

Then see what is working.

Read the score.

Every morning Mora scores the week against your own rolling baseline, and shows what the score is made of.

Business health

Last 7 days vs your rolling baseline, 26 July 2026

Rolling baseline 75

Reach & engagement
87+12
Consistency
68-7
Operations
90+15
Revenue
750

Your rolling baseline

The founder’s own connected Mora account.

Measured against you, not a peer rank.: Each pillar is compared to your own rolling baseline, never to other brands.
No store, no revenue pillar.: If you do not sell on Shopify, revenue is left out of the score rather than counted as a zero.

See where revenue first came from.

When Shopify reports the source, Mora groups order revenue by the channel each order first came from.

Revenue by first-touch channel

$17,998.80

24 orders across 5 channels

Direct
$10.5K
14 orders
Instagram
$2.2K
3 orders
Google
$2.2K
3 orders
Facebook
$1.5K
2 orders
TikTok
$1.5K
2 orders

The founder’s own connected Shopify store, 26 July 2026.

By channel, never by post.: Attribution is to the channel an order first came from, never a claim that one post caused one sale.
Your orders, as Shopify reports them.: The figures are the store’s own order lines and sources, not an estimate.

Read the ads.

Google, Meta and LinkedIn results in one table, with what is holding a campaign back said in plain words.

Ad performance

2 campaigns

Winter Tonic · Search

Won 42% of available impressions, losing 52% to ad rank. Ad rank is the binding constraint, not budget.

Campaign	Spend	Results	ROAS	CPA
Winter Tonic · SearchActive8 results · 3.2x ROAS · $368.13 CPA	$2,945	8	3.2x	$368.13
Apothecary retargetingActive12 results	$1,180	12	—	—

Daily spend

The app’s sample campaigns.

It does not run your ads.: Mora reads your ad accounts beside your posts and says what it sees.
A full year in the audit.: The plain-English audit reads windows of a week up to a year.

Eleven connections, each with one job.

Each connects through the platform's own sign-in, never with a password, and can be disconnected from settings at any time.

Publishes to

Instagram
Facebook
LinkedIn
TikTok

Reads your store

Shopify
Google Analytics

Reads your ads and channels

Google Ads
Meta Ads
LinkedIn Ads
Pinterest

Sends your team updates

Slack

Shopify's AI helps across the store and runs paid ads. Mora makes the posts and publishes them.

Shopify's AI

Mora

Copy: Shopify's AISidekick drafts copy, product descriptions and emails in your admin. Included with Shopify.; MoraDrafts from your catalog and the products that sold.
Images: Shopify's AITinker makes images and video on your phone.; MoraYour own product photo in every image made from a product.
Paid campaigns: Shopify's AICampaign Autopilot runs paid campaigns on Meta and Microsoft from the product images you already have.; MoraReads the results and says what is holding a campaign back.
Publishing: Shopify's AINot described on Shopify's pages.; MoraPublishes to Instagram, Facebook, LinkedIn and TikTok.

How Mora sits next to Shopify's AI

What shipped.

Recent releases, newest first.

16 Oct 2026
Approvals start from the post itself.
16 Oct 2026
Posts written from an article are checked against it.
11 Oct 2026
Google Analytics with 365 days of history.
5 Oct 2026
The ad-account audit reads a full year.

Frequently asked questions

All questions

Join the waitlist.

The free plan takes no card. New Shopify stores connect when the App Store listing is approved, and the waitlist gets the install link first.

Join waitlistSee pricing