mora
mora Blood oranges and lemons, straight off the Thursday cart. The Winter Tonic gets bottled Monday.
Preview
Pricing for Shopify stores that post every week
Free takes no card. Writing is never metered on any plan, so you can redo a caption as often as you like. Images and video have a monthly allowance, and a regeneration counts. Video starts on Core.
Save 18% billed yearly
Free
Analysis of your connected store and accounts, last 7 days.
No card
- 2 social profiles
- 1 operator seat
- 3 client approvers
- About 35 images a month, no video
- 7 days of analytics history
Core
For one brand posting every week, with video.
A month, billed yearly as $972
- 10 social profiles
- 5 operator seats and 15 viewers
- 20 client approvers
- About 350 images or 25 videos a month
- 30 days of analytics history
Pro
More images, more video and a longer view of what worked.
A month, billed yearly as $2,244
- Unlimited social profiles
- 15 operator seats and 50 viewers
- 50 client approvers
- About 850 images or 60 videos a month
- 12 months of analytics history
These are the prices once the Shopify App Store listing is approved. The waitlist takes no card, and members get the install link first.
What an allowance buys.
Plans count credits, and the figures above are that allowance written as images or clips. An image counts once; a clip counts more. The caption, the chat that shaped it and the scheduling never count, on any plan.
- One image, one unit
- A regeneration counts again, so fix the caption first, which is free, and regenerate the image once.
- Top-ups carry forward
- Plan credits reset each month. Credits you buy on top do not expire with them.
- Video on Core and Pro
- A four, six or eight-second clip draws on the same allowance at a higher rate. Free has no video.
The app's own Instagram preview with one of Mora's images, under Mora's own account. One image is one unit.The app's own Instagram preview with one of Mora's images, and a video brief on one of the app's template covers, both under Mora's own account. One image is one unit; a clip draws more.
What you are charged for.
Images and video are the only two things with an allowance. Captions, chat and ad copy are not counted on any plan.
- Free
- No card. About 35 images a month, no video.
- Core and Pro
- Core: about 350 images or 25 videos a month. Pro: about 850 images or 60 videos a month.
- At the allowance
- Generation pauses until the month resets, or you buy a credit top-up, which carries forward. Captions and chat keep working either way.
- Cancelling
- Paid plans cancel from billing; access runs to the end of the period. Store installs are billed by Shopify.
Balance
Buy creditsCredits available
251
Ready to use across this company.
Plan credits
250
Additional
1
Plan credits reset on November 1, 2026; additional credits carry forward.
The balance card from Billing in the app's own design, as a Free plan test account showed it on 20 October 2026. Credits are the unit the app counts; 250 a month is about 35 images.
What changes between plans.
Free shows the last 7 days of analysis with a small image allowance and no video. Core adds video, more profiles and more seats. Pro raises every allowance again.
| Capacity | Free | Core | Pro |
|---|---|---|---|
| Social profiles | 2 | 10 | Unlimited |
| Operator seats | 1 | 5 | 15 |
| Viewers | None | 15 | 50 |
| Client approvers | 3 | 20 | 50 |
| Images and video, a month | About 35 images, no video | About 350 images or 25 videos | About 850 images or 60 videos |
| Analytics history | 7 days | 30 days | 12 months |
| Captions, chat and ad copy | Not metered | Not metered | Not metered |
| Scheduled posts | Included | Included, unlimited | Included, unlimited |
Compare every row
Free
- Social profiles
- 2
- Operator seats
- 1
- Viewers
- None
- Client approvers
- 3
- Images and video, a month
- About 35 images, no video
- Analytics history
- 7 days
- Captions, chat and ad copy
- Not metered
- Scheduled posts
- Included
Core
- Social profiles
- 10
- Operator seats
- 5
- Viewers
- 15
- Client approvers
- 20
- Images and video, a month
- About 350 images or 25 videos
- Analytics history
- 30 days
- Captions, chat and ad copy
- Not metered
- Scheduled posts
- Included, unlimited
Pro
- Social profiles
- Unlimited
- Operator seats
- 15
- Viewers
- 50
- Client approvers
- 50
- Images and video, a month
- About 850 images or 60 videos
- Analytics history
- 12 months
- Captions, chat and ad copy
- Not metered
- Scheduled posts
- Included, unlimited
Not sure which tool is right? See how Mora compares to other tools →
Join the waitlist.
The free plan takes no card. New Shopify stores connect when the App Store listing is approved, and the waitlist gets the install link first.