Pricing for Shopify brands that want consistent weekly posting
Start free, then move to Core when you need unlimited scheduling, brand voice memory, and a second seat.
- 2 social profiles
- Full Shopify + Google/Meta ads analysis
- Discover feed and competitor ad library
- Unlimited chat, ad copy, and caption generation
- 250 credits / month (about 35 images)
- Basic analytics
- Everything in Free, plus:
- 10 social profiles
- Unlimited scheduled posts
- Unlimited text, ad copy, and caption generation
- Brand voice memory (1 brand)
- 2,500 credits / month (about 350 images, or 26 short videos)
- Full Google + Meta ads campaign access
- 30-day analysis history
- 2 team seats
- Email support
- Everything in Core, plus:
- Unlimited social profiles
- 6,000 credits / month (about 850 images, or 62 short videos)
- 12-month analysis history
- AI auto-fill calendar (predictive scheduling)
- Batch generation (30+ posts at once)
- 5 team seats
- Priority email + chat support
Not sure whether Core or Pro fits? The comparison below breaks down what changes at each tier.
Have a question? Contact usWhat changes as your team and publishing needs grow
Free shows you the analysis. Core becomes the working tier once you're publishing. Pro adds headroom for operators running higher-volume weekly output.
- Free
- 2
- Core
- 10
- Pro
- Unlimited
- Free
- 20 / month
- Core
- Unlimited
- Pro
- Unlimited
- Free
- Unlimited
- Core
- Unlimited
- Pro
- Unlimited
- Free
- View-only
- Core
- Full campaign access
- Pro
- Full campaign access
- Free
- ✗
- Core
- 1 brand
- Pro
- 1 brand
- Free
- 250 / month
- Core
- 2,500 / month
- Pro
- 6,000 / month
- Free
- Basic
- Core
- 30 days
- Pro
- 12 months
- Free
- 1
- Core
- 2
- Pro
- 5
- Free
- ✗
- Core
- Email support
- Pro
- Priority email + chat
FAQs
Most questions here are about fit: what each plan includes, how setup works, and how Mora fits with the tools you already use.
General
Mora is built for Shopify brands, agencies, and lean in-house marketers who want an easier way to plan, create, and publish social media content consistently.
No. Mora works best when it replaces the stack you already use: ChatGPT, Canva, and a separate scheduler. It brings those into one place.
No — Free is a forever plan, not a trial. Stay on it as long as it fits how you create content, and move to Core when you need more output volume and approval control.
No. Every Mora plan today — Free, Core, and Pro — covers one brand. If you're running multiple client accounts, each one needs its own Mora account for now.
Yes. Brands and agencies can get setup support to build out their content process, approvals, and posting schedule inside Mora.
Mora is built Shopify-first and follows Shopify's app billing rules. You'll see plans and charges where you expect them, alongside your other apps. Pricing is public: free to start, paid tiers at $99 and $229.
Setup
Most Free accounts are up and running the same day. Pro takes a little longer if you are setting up team approvals and connecting more of your accounts.
Yes. Bring your brand voice, product catalog, and current promotions. Mora creates content from what you actually sell instead of from a blank page.
Yes. On Core or Pro you can turn on approval for a teammate in Team settings and pick the schedule that fits your week. Once that's on, anything they draft holds for your review before it publishes.
Billing
Yes. You can move up a plan any time as you add seats, publishing volume, or more reporting.
Yes. Paying yearly lowers the monthly price on Core and Pro by up to 18%. Free stays free either way.
Start on Free for a single brand or store. Move to Core when you want more posts, more seats, and a review step before anything publishes.
Not sure which tool is right? See how Mora compares to other tools →
Need a head start? Explore our free marketing templates →