Use Case

Agency Social Media Tool

Agencies managing multiple Shopify brands need repeatable workflows with client approval built in — but most tools are built for single teams. Switching between brand contexts, maintaining separate brand voices, and getting clients to sign off on content before it publishes creates overhead that does not scale across an account portfolio.

How it works

A repeatable workflow built around your Shopify store.

1

Connect the client's Shopify store

Link the client's store to Mora directly via Shopify integration. Products, prices, and promotions sync automatically so your team always works from current catalog data — no manual updates.

2

Set brand voice and content preferences

Configure brand voice, tone, and posting preferences for each client brand. Mora applies these settings to every AI draft, so content sounds like the client's brand from the first generation.

3

Generate campaign content for review

Create a full campaign or weekly batch of posts for the client. Mora drafts platform-specific content informed by the product catalog and brand voice. Your team can refine before sending to the client.

4

Client approval workflow

Share content with the client for review. Clients can leave comments, request changes, or approve posts without needing access to your agency's full workspace. Approvals are tracked so nothing publishes without sign-off.

5

Schedule, publish, and report

Once approved, posts are scheduled and published automatically. Your team can manage the full content calendar across multiple clients from a single dashboard without jumping between tools.

Before and after Mora

What changes when your workflow is built around your Shopify catalog.

Before

Sending content for approval over email or Slack, losing track of which version was approved, and manually publishing after confirmation.

With Mora

Client reviews content in Mora directly. Approvals are tracked, and publishing happens automatically on schedule.

Before

Writing content for each brand from scratch, trying to remember each client's tone, product priorities, and audience.

With Mora

Each client's brand voice is saved in Mora. AI drafts start from the right context every time, reducing per-brand setup overhead.

Before

Managing four client accounts across four different logins, calendars, and approval chains.

With Mora

All client workspaces accessible from one agency dashboard — switch brands, review campaigns, and track approvals without logging out.

Frequently Asked Questions

Ready to run this workflow for your store?

Start free and see how Mora fits your existing process. Most teams are up and running within a single campaign.